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Just call me Joe

Last night was the Democratic National Virtual Convention.

A number of the speakers could have used a ZoomBack green screen. Except of course for the ever hopeful Bernie Sanders. His vision of the world is beautiful just difficult to convince people and cynics of it’s real viability.

While the interesting backgrounds are nice the DNC would have done well to offer consistent messaging for their speakers.

We’ll see if the Joe Biden experience is any better.

This image of former First Lady Michelle Obama sums it up. Her speech while eloquent and moving did not offer the same visual power.

Michelle Obama speaking during the 2020 DNC virtual meeting.
Image – Just Jared
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Life is like a box of chocolates!

Life is also like 40 lb bags of landscaping pebbles. If you do not use muscles they get sore when you do. My company exhibitwarehouse.com supplies trade show backdrops similar to the zoomback for exhibitors attending trade shows. It’s difficult to predict when that side of our business will pick up again. Those muscles are in decline. Probably the best advice I give companies is to plan ahead now to change or update their displays to reflect our new reality so when trade shows do return they are ready.

Here are a few tips to consider updating company policies and actively engaging customers.

  1. Include a Covid-19 statement on their marketing materials, web sites, etc. It demonstrates a commitment to keep customers, staff and vendors safe.
  2. Create a Covid specific website explaining to customers and others how your company is addressing the pandemic and how these changes will affect them as customers.
  3. Run specials during this period to stay in contact with your customers.
  4. Branded PPE is popular and can be one way to let customers know you are thinking of them.
  5. Your company can donate a percentage of every sale to charities involved in dealing with the Covid-19 crisis. This is one option: https://www.intrahealth.org/donate-now zoomback virtual zoom background

Tom Hanks is right, you never know what you’re going to get. This Covid pandemic is testing all of us and calling us to change the way we do things. If you work from home ( WFH ) our line of green screens and custom backdrops can make the experience of video meetings better. Go to http://zoomback.us/store/ for more information.